Overview
the brief
To create a logo and look for a coffee brand offering African sourced coffee beans. Incorporating a retro look with Sangoma / witchcraft elements to place emphasis on a magical coffee experience.
The logo had been created in badge, icon and text logo formats.
Challenges
overcoming problems
To create cohesion with lighter to dark roasts we designed a system of lunar phases to illustrate the increase / decrease in intensity. An alternative bag layout was supplied for the client to decide the look and feel of their brand.
Results
solution
To create cohesion with lighter to dark roasts we designed a system of lunar phases to illustrate the increase / decrease in intensity. An alternative bag layout was supplied for the client to decide the look and feel of their brand.