Overview
the brief
Firstly I provided the client with a new logo design. They wished to incorporate a bull’s head, sunset colours as well as the shape of Africa.
The lightbox branding was composed of stock images and a vector designed layout for the client.
Challenges
overcoming problems
The main corporate this branch belongs to needed to match look and feel without being a copy of the main logo. A fresh solution would then be needed.
Results
solution
Considering that the main colour variety would consist of orange, brown and yellow I used a silhouette of a bull’s head and spaced the informative text around the logo, placing the emphasis on the Africa and it’s counterpart the bull.
Most of the client’s meat source derives from Namibia and therefore a landscape with its sunset is the backdrop to this lightbox.